"Worked with Elliot on SEO and it went smoothly from start to finish. He's knowledgeable, responsive, and does what he says he'll do. Would hire again."
Misha Puchkov
Clean Bean Cleaning
For UK Roofers
Websites for Roofers
Stop losing jobs to roofers with better websites. Get a professional site with built-in tools to capture reviews, never miss a call, and win more roofing work.
- Professional website that builds instant trust
- Review capture system that runs on autopilot
- Missed call text-back – never lose a lead while you're on a roof
- No long-term contracts – cancel anytime
30-day money back guarantee • No contracts
+39% Roofing Enquiries
4.9 Google Rating
24/7 Lead Capture
The Problem
Why Most Roofer Websites Fail to Generate Leads
You're brilliant at keeping homes dry and secure. But if your website looks like it's got a leak, customers will call the roofer with the professional-looking site instead.
01
🕸️
DIY Websites That Look Amateur
Wix and Squarespace templates scream "I did this myself." Customers want to hire professionals, and that starts with looking like one online.
02
📵
Missing Calls While You're on a Roof
You're three storeys up replacing tiles when the phone rings. By the time you call back, they've already got quotes from three other roofers.
03
⭐
No Reviews, No Trust
You do great work, but your Google reviews don't reflect it. Without a system, happy customers forget to leave feedback.
04
💸
Paying Too Much for Too Little
Web agencies charge £150-200/month for a basic site. No review system, no lead tracking, no missed call handling. Just a website.
See It In Action
Watch: Real Roofer Website Audit
Don't just take my word for it. Watch as I break down a real roofing website and show exactly why it's stuck on page 2 of Google, and the 7 fixes that will change that.
Key Takeaways
- Focus your title tag on one primary keyword and one primary location
- Replace image sliders with a static hero section featuring your H1 and clear CTAs
- Embed live Google reviews rather than static testimonials
- Add an embedded Google Map to strengthen your local presence
The Solution
Roofing Website Design That Wins More Jobs
Local Ladder gives you more than a website. You get a complete system for capturing leads, building reviews, and never missing an opportunity.
🌐
Professional Website Design
Mobile-friendly, fast-loading, and built to convert visitors into calls. We write all the content and handle the design – you just show up for a quick call.
⭐
Automatic Review Capture
After every job, your customers get a friendly prompt to leave a review. Build your Google reputation on autopilot without awkward conversations.
📱
Missed Call Text-Back
When you can't answer, your customer instantly gets a text: "Sorry I missed your call, I'm currently on a job. How can I help?" Keep the lead warm until you can call back.
📊
Built-in CRM
Track every enquiry in one place. See who called, who filled in a form, and who needs a follow-up. Never let a lead slip through the cracks.
🔍
Local SEO Ready
Your website is built with local search in mind. Proper structure, fast loading, mobile-friendly – everything Google looks for when ranking local roofers.
🇬🇧
UK-Based Support
Got a question? Need a change to your site? Our team is based in the UK and ready to help. No overseas call centres, no chatbots.
Compare
More Features, Better Value
Most web agencies give roofers a basic website and nothing else. We include everything you need to actually generate leads – review capture, missed call handling, and a CRM.
| Feature | Local Ladder | Typical Agency |
|---|---|---|
| Professional website | ✓ Included | ✓ Included |
| Mobile-friendly design | ✓ Included | ✓ Included |
| Review capture system | ✓ Included | ✗ £30-50 extra |
| Missed call text-back | ✓ Included | ✗ Not offered |
| CRM & lead tracking | ✓ Included | ✗ £20-40 extra |
| Content writing | ✓ Included | ✓ Included |
| UK-based support | ✓ Included | Varies |
| Value for money | All-in-one system | Website only |
| Contracts | None | 12 months |
| Money-back guarantee | 30 days | Rarely offered |
The Process
Get Your Roofing Website Live in 2 Weeks
01
Book a Quick Call
We'll spend 20 minutes learning about your roofing business – your services, your area, and what makes you different. That's all we need to get started.
02
We Build Everything
Our team writes your content, designs your site, and sets up your review capture and missed call system. You don't lift a finger.
03
Start Getting Leads
Your new website goes live, ready to capture enquiries and build your reputation. We're here to support you whenever you need us.
Your Services
Showcase All Your Roofing Services
Whether you specialise in repairs, new roofs, or flat roofing, your website will highlight exactly what you offer.
We also build websites for builders, plumbers, electricians, and gardeners.
🔧
Roof Repairs
Emergency repairs and storm damage are urgent, high-intent searches. Your website will be ready to capture customers who need help fast.
🏠
New Roofs
Complete roof replacements are your highest-value jobs. Showcase your previous work and make it easy for homeowners to request a quote.
📐
Flat Roofing
Flat roofs on extensions, garages, and commercial properties. Highlight your expertise in felt, EPDM, fibreglass, and other flat roof systems.
🌧️
Guttering & Fascias
Often searched alongside roofing services. Your site will capture customers looking for gutter repairs, replacements, and fascia work.
🧱
Chimney Repairs
Chimney repointing, lead flashing, and cowl fitting. Position yourself for these specialist jobs that homeowners struggle to find tradespeople for.
🧹
Roof Cleaning & Moss Removal
A growing market as homeowners want to maintain their roofs. Your website will target these recurring maintenance jobs.
Plus all your other services
Tile & Slate Replacement
Lead Work
Velux Windows
Roof Inspections
Emergency Call-Outs
Commercial Roofing
Don't see your specialism? No problem – we'll tailor your website to whatever services you want to promote.
Who You're Working With No Sales Team.
No Sales Team.
Just Results.
I'm Elliot. I started Local Ladder because I saw too many good roofers and tradespeople getting ripped off by agencies selling "SEO packages" that did absolutely nothing.
I work directly with you. No account managers, no outsourcing to cheap overseas call centres. Just straightforward websites and marketing systems that get your phone ringing with roof repairs, new roof quotes, and flat roofing jobs.
If I don't think I can help you, I'll tell you. I prefer long-term partners over quick sales.
Reviews
Don't Take My Word for It
Verified client reviews from my Upwork profile.
"Elliot handled the end to end web design and SEO for my cleaning businesses. He didn't just build a pretty site, he focused on on-page SEO and technical performance to ensure we rank on Google. The transition to the Astro framework made our sites lightning fast. Highly recommend for any local business looking for a developer who specialises in local SEO strategy and professional web development."
Luke Cervino
The After Builders Cleaning Company
"We've seen a 20% increase in leads over the last three months. The fireplace installation pages are ranking great and the Google Business Profile integration is seamless."
Ieuan Edwards
Supply My Fire
"Elliot was excellent, very knowledgeable and easy to work with. Would highly recommend him for any local SEO work. He helped us sort out our Google Business Profiles and rank higher within local map packs"
Stephen Lewing
PCP
"Elliot was fantastic to work with from start to finish. He did an amazing job with the SEO for my website and was incredibly knowledgeable, responsive, and easy to communicate with throughout the process. He explained everything clearly, kept me updated, and genuinely cared about achieving the best results for my business. I’ve already noticed improvements and wouldn’t hesitate to recommend him to anyone looking for expert SEO support."
Liv Thurlwell
Liv Thurlwell Jewellery
"Elliot was exceptional, the work he carried out for us within the timeframe set was on point. We are ranking high and our buisness profile has vastly improved and is driving the traffic id expect. Highly recommend Elliot."
Tommy Maughan
DG Express
"Elliot was fantastic from beginning to end. Not only is he knowledgeable and up-to-date on best SEO practices, but he also walks the talk. The website for our startup was built within 1-2 weeks, and Elliot communicated clearly. When we suggested changes or had questions, he was open to explaining or answering them. Most importantly, Elliot was proactive in ensuring the site ranked well on Google. We are so pleased with our new website. If you're looking for someone professional, friendly, and responsible, hire Elliot."
Enayat S
Ontario Seamless Gutters
"Elliot seriously knows his stuff and is an excellent operator. He gave us clear milestones before completing the task, provided in depth assessment and review of our site and project in general and provided frequent and in depth reporting throughout. We couldn't be happier and will look to use him again imminently. Highly recommended."
Nick Ayoub
SwissMade
Common Questions from Roofers
How long does it take to build my roofing website? +
Most roofing websites are live within 2 weeks. We handle everything – copywriting, design, and technical setup. All we need from you is a quick call to understand your business and services.
Do I need to provide content and photos? +
No. We write all the content for you based on our initial call. If you have photos of your work, great – send them over. If not, we'll source professional images that represent your roofing services.
What happens after the first 12 months? +
Your service continues on a rolling monthly basis with no price increases. You keep everything – the website, review capture system, missed call text-back, and CRM. No surprises.
Can I cancel anytime? +
Yes. There are no contracts or lock-in periods. If you're not happy within the first 30 days, you get a full refund. After that, you can cancel anytime with 30 days notice.
Do you help with Google Business Profile? +
Yes. Your website is built to work hand in hand with your Google Business Profile. We ensure your NAP (name, address, phone) is consistent, and our review capture system helps you build Google reviews automatically.
What if I already have a website? +
No problem. We can either rebuild your site from scratch on our platform, or in some cases migrate your existing content. We'll discuss the best approach on our initial call.
Ready to Get More Roofing Jobs?
Join roofers across the UK who are winning more work with professional websites, automated review capture, and lead tracking that actually works.
- Professional website – live in 2 weeks
- Review capture on autopilot
- Never miss a call again
- No contracts, cancel anytime
30-day money back guarantee • No contracts • Cancel anytime